Content Marketing Strategy You Know

Newsletter I wrote

One of the best content marketing strategies is an oldie but a goodie. If done correctly, it will result in client loyalty and increase sales. However, you need to take care when developing your content, and avoid some costly pitfalls. This strategy provides a vehicle to communicate with your best clients, while sharing your vision, your expertise, and your style. Follow these suggestions and clients will be eager to read your newsletter.

Bring the Best

Too often businesses will overload their newsletter. They allow their excitement for their own business to spill over to multiple pages. And in the process, produce content that is superficial. In this day and age, most newsletters are sent via email, therefore your clients will tend to read them quickly and move on. Chances are they wouldn’t read past a second page regardless of the content, so be selective on your topics and deliver quality. Pick one or two subjects and develop them, so your client feels enriched. Give your client something they can use to improve their lives. The best newsletters leave a person with a sense of learning. This is your chance to give back to your client. Teach them a skill or inform them of a new product, but give your client something tangible to use.

 Fight the Urge

There is a tendency for newsletters to turn into sales letters. Don’t do it. Yes, a newsletter can produce sales, but if the content is all about selling your client will run quicker than a cat at a dog convention. Remember, your client filled in the subscribe box to be informed, not sold to. Also, they have already bought something, you! Clients want to read expertise. They want to know what you have to say about the subject you’re an expert in. This is a way for you to connect with your client and become a trusted person they can count on. If you continually ask them to open their wallets that trust will be broken. Trust is a commodity that is worth way more than a couple of sales. Your newsletter will keep you fresh in their mind, and when they are ready to buy they will remember your company.

 Cut the Bling

You want your newsletter to look good, not gaudy. Technology makes it easy to overdress your newsletter. Think in terms of a newspaper. You want your client to be able to find information easily and quickly. There are numerous templates that can build a clean, sharp, easy to read newsletter. I recommend looking at software you already own. Most word processing programs contain newsletter templates. If you are delivering your newsletter in a HTML format, be selective in what widgets you choose. Again, if your fancy format makes it difficult to read, or slow to load, your client will leave. Deliver a product to their inbox that induces reading.

Hire a Pro

Of course many businesses allow professional writers to complete their newsletters. This is an efficient and cost effective practice. A well-seasoned writer will capture your voice and write the content you suggest. A newsletter is an effective marketing tool that a professional writer will help you make superb. In the near future I will discuss how to cultivate your email list, which is extremely important in your content marketing plan. Please leave your comments and questions regarding newsletters and I will reply.

Your Business Needs a Blog

A Professional Writer Can Help

Graphic provided by Clker.com

No one uses the Yellow Pages anymore. Think about this for a minute; if you need information on a product, service, or problem where do you turn? You said Google didn’t you? Don’t feel bad everyone is doing it. According to Google, 97% of customers search for local businesses online. Great news, your business has a website. You paid hundreds, if not thousands of dollars, and built a great looking site with key word optimization.

However, there is one more little hurdle you must leap in order to find success. Your business needs a page one search result. Do you have it? Ask a customer to do a search, or type in what you believe your customers are looking for. Where was your business? Do you even see it? Google’s new algorithm, Panda, rewards quality content that is updated on a regular basis and that has pages primarily intended for the user. Essentially, Google is rewarding high quality blogs. By adding a blog to your website you can dramatically increase your search results. This fact alone may be enough to convince you that a blog is necessary, but there are other significant reasons why a blog is key component to your business’s online presence.

It is ironic to believe that the Internet gives a business a human connection, but that is exactly what a blog does. By providing quality content you are solving a customer’s problem and building a loyal following for years to come. Like a good friend, they will rely on your blog for the information they need.

Source: Hubspot 2011 State of Inbound Marketing Report

Businesses needing a blog are a no brainer. It gives you a platform to say what you want to say, showcases your expertise, humanizes you to your target market not to mention helps you connect with them. All those regular updates also gets you on friendly terms with Google,” states Samar Owais of The Writing Base.

A well-written blog provides you a platform and gives you total control of your message. A message that is delivered consistently and on target makes you the go to authority for your industry. Having credibility goes a long way in building a business. Soon, your blog will represent the best your business has to offer, while putting a face to your brand.

 “Your business blog is the one platform where you have total control of your message. By directing your social media marketing to your business blog, you expand beyond the limits of a single platform to everything your site has to offer. It’s like a personal invitation to customers to visit your store where you have plenty of what they are looking for,” says Cathy Miller of Simply Stated Business.

 Here’s Your Help

So you are convinced you need a blog, but you don’t have the time, confidence, or desire to write on continuous basis. Luckily, you can hire someone like myself to fix your predicament. Ghostwriting blogs is a service that many professional writers, including myself, provide for our clients. A professional writer can provide you quality content on a timely basis at a reasonable price. Together we are a team taking your online visibility to new heights. Your business needs a blog, so let’s get started.