How to Write Better Profiles

Payless Celebrity Golf Tournament

Getting to Know You

Does your company website have profiles of you and your staff? Stale and generic profiles are rampant throughout the Internet. Most of the time they focus on how long you have worked for the company or awards you have won. This doesn’t resonate with your customers. What do your patrons find on your home page? Do they get to know the face behind the company? Customers are more likely to trust and purchase from people they know. Having well-written profiles places you in that category. A polished profile on your site allows customers to feel like they have developed a relationship with you and your company.

People are Interesting

We like to learn about people. We are social creatures and are more likely to trust people we know. We search to find others that have common interests or similar tastes. If we believe someone is like us we tend to trust him or her. And we want to know what they do with their time. The example to the left is a profile I wrote for a golf tournament program and illustrates these points. Knowing the person behind the characters he plays provides us a sense of knowing Mickey beyond the superficial.

  • A profile should introduce you to a wide audience.
  • A profile should capture your personality.
  • A profile should treat you as a whole person not just what you do for a living.
  • A profile needs more than just a list of accomplishments or milestones.
  • A profile needs to reveal something unique about you.

Here’s Your Help

Now you need someone to write your profile. When I write a profile I look for unique attributes and personal philosophies that make a person stand out. When I interview someone for a profile piece I come at it as a conversation. I don’t concern myself with staying on a specific track. I just listen to what that person has to say about their life and journey. Having a well-written profile on your site is imperative and I can provide that for you.

7 thoughts on “How to Write Better Profiles

  1. I love writing profiles, too, Wade. Getting to know the people I talk to is always fascinating and educational and it’s fun to craft the information I get into a piece of writing that shares their best qualities with a wider audience.
    Sharon Hurley Hall recently posted..3 Reasons I Never Hired This FreelancerMy Profile

    • Thanks again for inspiring this post, Sharon. When I stopped to ponder my favorite type of writing profiles came to mind. I really like conducting interviews and getting to know about their lives. Thanks for stopping by.

  2. Your second point is absolutely essential, Wade. You have to show personality — otherwise, why would anyone feel like hiring you? Some of the more memorable writer profiles I’ve read show humor, hobby (but never a laundry list, and always presented creatively), and talent.

    • I agree Lori. You hire or purchase from people with personality. That human connection is essential in business. Thanks for your input.

  3. Isn’t it interesting Wade, how often we have trouble writing our own profile, but not one for a client? Even the professionals need help now and then. :-) I once write a post on interviews where I interviewed myself. What started as a humorous twist on interviewing was actually quite enlightening. Try it. :-)
    Cathy Miller recently posted..Online Writing Tricks to Use in Targeting C-SuiteMy Profile

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