I have been asked on many occasions, why should I hire a professional writer when I can write myself? On the surface, it appears hiring a professional writer might be overkill, however I believe there are three key areas why businesses should hire professional writers.
A fresh perspective is needed to make your copy pop and convey your message effectively. A professional writer has the advantage of not getting wrapped up in day-to-day operations and examines the positives and negatives of your product or service. You are very close to your business. It is your baby, and just like having a real child, business owners tend to gloss over the flaws and focus on the positives. A professional writer can take on the persona of a customer and determine what they want and need. That fresh perspective breathes life into the copy and is presented with the customer in mind. Even the most well intended business owner would fall short of this objective, because they lack the perspective a professional writer brings to the table. “A professional writer knows how to find the right words, so you don’t have to,” Nichole Smith TGP Media Group.
Your time is extremely valuable. Writing well is a time consuming affair. Sure, you could slap out a blog post, a landing page, or a company profile in small chunk of time, but would it read well? Would it draw your customers in and make them want to click the buy icon? Everyone has done it, slapped something together to fulfill a requirement, however this text represents your business, your livelihood, and deserves the time that a professional writer would devote to polish it and make it shine. Countless eyes will view what you produce on your site, and a first impression snaps at light speed on the Internet. What type of impression do you want to make? “Hire a professional writer when the impact of the words really matters,” John Soares of Productive Writers.
Let’s face it, you hire professionals to fix issues around your house not because you could not do it yourself, but you are worried the repair would not last. You can put words to paper, but are you confident that those words will perform? Professional writers are in demand, because they can deliver the quality that is needed for a business to exceed. Whether you hire a plumber, electrician, or a writer you pay a professional to have the job done right. The art of the sale is through connection. Regardless, if you are selling a service or a product, people who make a connection with you will become loyal customers. Finding that connection is a difficult proposition, and with so many other priorities filling your mind, it becomes difficult to execute. This is why hiring a professional writer makes sense, because they can make those connections that will last. “Combining the skills of a professional writer with your passion entices others to take the journey with you,” Cathy Miller Simply Stated Business.
The next time you sit down to write out text for your business ponder the outcomes. How well does this piece of writing represent your business? Are you devoting the time the project deserves? And could this writing be better? If you are not confident with any of those responses, then hiring a professional writer is a good choice. Whether you hire myself or one of my fine colleagues, choose someone that will make your business look better by providing quality copy.